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Week 3 Discussion post 4
Q Think of a product you have used and like. If you were trying to sell that product, what rational appeals would you use? What emotional appeals would you use? Try to sell that product to your classmates.
Apple iPhone is a product which I have used and like. If I would be trying to sell an Apple iPhone, I would use the rational appeals of logic, convincing customers with technology, and making customers feel confident about the brand of Apple Inc. This is because the customers would show brand-loyalty towards Apple Inc.
